If I exchange a program for a Universal Giift Card, what is the benefit?

The Universal Giift Card is the most flexible gift card allowing you to use your value almost anywhere:

• The Freedom to redeem for merchant gift cards of your choice
• Conversion dollar for dollar
• No exchange Fee!
• Partial redemption possible (eg. For a $100 Universal Giift card, I can get $50 Amazon, $25 WallMart and $25 Starbuck gift cards)
• No expiration
• Example of merchants:
  • Amazon
  • Starbucks
  • Nordstrom
  • Gap
  • Home Depot
  • Pottery Barn
  • Walmart
  • Apple Store
  • The Body Shop
  • Sears
  • Petco
  • Sephora
  • Target
  • Marriott Hotels
  • REI
  • Ralph Lauren
  • Williams-Sonoma

And much more…